The objectives of the course are:
•Learn
and use quantitative methods:
students will prepare quantitative studies, prioritizing the objectives and
ensuring that the important questions will be asked. Students will also learn
how to design a questionnaire, which is the best composition of samples and set
the product and service tests. Other research methodologies are elicitation
models, satisfaction model, conjoint analysis and benefit hierarchy analysis.
•Learn
and use qualitative methods:
students will have the chance to navigate through the realm of qualitative
research, understand the rationale behind the usage of non numeric research methods and assess
their importance for business research purposes.
•Mastering
different qualitative research methods together: students
will learn how to use different qual methods as part of a unique research
effort.
- Docente: Andreini Daniela