This comprehensive course offers an in-depth analysis of modern Customer Relationship Management (CRM) practices and tools, using HubSpot CRM as the core platform. Through 18 hours of lectures, students will explore the historical evolution of CRM systems, understand the concept of Revenue Operations (RevOps), and learn how HubSpot's no-code features support efficient, customer-centric processes.
The course is structured as an interactive classroom workshop, with each lecture alternating between a theoretical part and a practical part on a HubSpot account.
- Profesor: rocco alifano