README
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*** PROJECT WORK ***
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Here you can find the first steps to follow when starting the course from scratch:
1. Download all the pdf in the “Community Management” folder
2. Open the first one (“Lesson 1 - Social Media”) and read it
3. Towards its end, you’ll be assigned a task, which is also the project work of this course.
As explained in the pdf, the project work consists in opening and develping a facebook group on a topic of your liking. Your ideal niche should be chosen taking into account that:
1. It should be a niche you are really passionate at;
2. It has to be related to the travel or tourism sector (even loosely);
3. Its targets should be millions of people. That is to say, your niche should be interesting to a large number of persons, potentially millions (a “super-niche”);
4. Its topic should be innovative, or at least original.
To check if your chosen niche is a new one or not, look if there is already a similar fb group, searching from the fb group search bar. You’ll notice that many of the niches you can think of already exists. In the pdf you’ll find some hints to adjust your niche in order to differentiate it from the existing ones. Innovation may be related to one of the information technologies applied to tourism, such as those described in this course, or to another trend in the tourism sector of your liking. You can always change your niche in future, even after the creation of the fb group, if you find a better one.
Once you have identified a potential super-niche of your liking, you can also think to an appropriate name, following the suggestions in the pdf.
1. Then, from the Moodle open the google doc called "Community Sheet", read the two examples at the top and fill an empty line below with the info of your community (only the first two columns, A and B)
2. When done, open the second pdf (“Lesson 2 - Identity Definition”), watch the video of Simon Sinek linked in the slides and read the rest of the slides.
When you finish, fill columns 3-10 (from C to J) in the google doc "Community sheet".
3. Then, Read the pdf of the third lesson (“Lesson 3 - Group Creation”) and follow the instruction to open your fb group from your smartphone or laptop.
4. Then, read the pdf of the remaining lessons 4-8 and follow the instructions inside to finish your project work.
5. At some point you will be told to create a copy of the Template for Sharing Posts, available in the Moodle. The content to insert in the header of the columns called "Post 1"/" Post 2"/" Post 3"/etc is just a short name of each of your shared posts. Each time you share a post, wait for a week. Then, count the number of interactions with your posts in each of the shared groups (the rows of your spreadhseet) and write them down in the cells of the corresponding column of the spreadsheet. In this way, after a few posts you'll understand in which groups it is better to share your content.
Once you have shared at least 5 posts in this way and you have filled all columns of your community in the Community Sheet, you are admitted to the exam. The quality of your project work will also provide you a bonus score in your written exam (see below)
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*** WRITTEN EXAM ***
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The written exam is very straightforward and it is made up by 20 closed questions. Each question has three answers, one true and two wrong. You need to answer correctly to 12 questions or more in order to be approved. You don't get negative points for answering wrongly. This course is an “Idoneità”, so you won’t get any grade, just “approved” or “not approved”.
The 20 questions of the exam are about the definition of the information technologies (IT) described in the pdf of the lessons available in the Moodle main folder. They are not about the topics described in the pdf inside the “Community Management” folder (which describe the tools to develop your community).
The list of the ITs in the written exam is available at slide #61 of the pdf of the last lesson (“Lesson 9 - Self-Driving Vehicles”). You only need to know the definition of the listed ITs; you don't need to know their applications, or their impact on tourism, or anything else. Just the definition of the IT. One or two questions may also be about the definition of bit/byte, KB, MB, GB, TB etc. shown in the slide #64.
Your score at the written exam will be increased by 1 per each 50 followers you have in the facebook community of your project work at the time of the exam (rounded down). For example, having 56 followers will give you 1 bonus point, having 135 followers will give you 2 bonus points, having 190'll give you 3 points, and so on, until a maximum bonus of +10 points at 500+ followers.
In 2024, there will be seven dates for the written exam. You can choose the one you prefer, only remember that you cannot register to the written exam if your project work is not complete. Bring with you your ID card and a pencil.
In case of questions or doubts, do not exhitate to write me at nicola.cortesi@guest.unibg.it
Good work and enjoy your community!
Nicola Cortesi