Strategic Management (Theory and Practice)

The success of a company over time is described by its strategy. The future stands on the ability to find the direction to recreate the conditions for growth, even under uncertainty and a very fast global changing environment. Strategic change and complexity management are the main issues of the new millennium both for economics and business. This course introduces the concept of strategic management and considers the basic direction and goals of an organization, industry and market structure, and organizational strengths and weaknesses in highly uncertain business environments.

Moreover, a great emphasis is put on the strategic evolution driven by the fast technological disruptive innovation, a kind of innovation with the power to undermine traditional strategic plans in a matter of months or even days. Therefore the course deals with the strategic game-changing paradigms, because the devastating innovation holds great potential for those who can quickly learn the new rules of unencumbered development, unconstrained growth, and undisciplined strategy.